I’m Charlotte — a designer and strategist with a soft spot for clarity, good ideas, and human-centered creativity. I move between the analytical and the imaginative, connecting insights, emotions, and visuals into concepts that feel both intelligent and intuitive.
My background spans creative strategy, brand storytelling, and design across digital and physical touchpoints. I love diving into the “why” behind a challenge, understanding people’s needs, and turning that into work that resonates. For me, design is not just about aesthetics — it’s about creating meaning, shaping perception, and crafting experiences that make sense.
What drives me is the moment when strategy becomes story, and story becomes something you can see, feel, or interact with. I enjoy projects where big-picture thinking meets thoughtful details; where creativity has a clear purpose; where ideas are not just beautiful, but effective.
Whether I’m developing a concept, building a visual identity, or shaping a campaign, my goal is always the same: to create work that is grounded, honest, and a little unexpected.
I develop clear, insight-driven strategies shaped by real experience in go-to-market, campaigns, and digital concepts.
Creative + Communication
Brand Positioning
Concept Development
Audience & Insight Research
I create thoughtful, purposeful design grounded in communication design training and hands-on UX/UI and brand work.
Visual & Editorial Design
Brand Identity Systems
UX Thinking & Wireframing
Art Direction
I craft audience-focused communication across email, social, and digital campaigns with a strong storytelling lens.
Content Strategy
Campaign Development
Copywriting & Messaging
Social Media Concepts
I coordinate projects with clarity and structure — from concept to execution — ensuring smooth collaboration and on-time delivery.
Cross-functional coordination
Timeline & workflow planning
Stakeholder communication
End-to-end project execution
A multi-channel-campaign that challenges stereotypes around Type-1 diabetes. It shifts focus from assumptions to real, human stories — bold, direct, and built to spark awareness.
Go-to-Market strategy for repositioning the platform within the SaaS market. I shape messaging, performance and mail marketing, and help translate complex product value into clear, compelling communication.
Long-running blog project where I combined writing, photography, and visual storytelling into a personal creative platform. Currently on hold.
Did something catch your eye and now you want to know more about a specific project or about myself? Let's have a chat!
