Selected
Work.
Not My Type — A Communication Strategy to Destigmatise Type 1 Diabetes
A multi-channel campaign that challenges stereotypes around Type-1 diabetes. Bold, direct, and built to spark awareness.
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MOQU Interior — Brand Identity, Web Design and Storytelling for a Saxon Carpentry
A full brand build for MOQU Interior, a second-generation Saxon carpentry in Moritzburg near Dresden — from naming and identity through to a hand-coded Shopify site, brand voice and an AEO-ready SEO foundation. An ongoing project: foundation live, brand book and social system in active development.
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aiio Rebranding — From BPM Tool to Agentic Process Intelligence
A strategic rebranding proposal for aiio, an enterprise process management platform repositioning from a BPM tool into an Agentic Process Intelligence Platform. Developed during my GTM work at aiio — full strategic foundation from SWOT through positioning, brand essence, archetype, identity direction and exemplary application.
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frischgelesen.de — Fourteen Years of Editorial Practice, Started in Primary School
A 14-year independent editorial project — frischgelesen.de — that started in primary school as a book blog and grew into a lifestyle publication with a consistent voice, original photography and a real reader community. Currently dormant, revival in planning. The foundation under everything I now do professionally in editorial voice, brand consistency and visual storytelling.
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